19. Dating Site Revenue Hit a Record $5.61 Billion in 2021

19. Dating Site Revenue Hit a Record $5.61 Billion in 2021

In addition to 45% of users saying they felt frustrated from online dating, 35% say dating platforms made them feel pessimistic, and 25% say using the platform made them feel insecure.

Meanwhile, 28% say dating platforms make them feel hopeful, 29% say they make them feel optimistic and 32% say they make them feel confident. 6

This helps put into perspective just how many users aren’t exactly thrilled with using online dating platforms. It’s safe to assume that users may not feel good about themselves if they’re seeing too many people they consider to be out of their league, or if they don’t get as many matches as they expected.

Online Dating Industry Statistics

From 2015 to 2017, online dating site and app revenue struggled to breach the $2 billion , revenue hit $2.38 billion, only to keep growing to reach a staggering $5.61 billion in 2021.

With COVID and lockdowns making physical outings difficult, we aren’t surprised that the years 2020 and 2021 witnessed a $1.79 billion jump in revenue. 1

20. Tinder Is the US’s Go-To Platform for Online Daters

Tinder has become synonymous with online dating, though industry competition is certainly fierce. In , the platform had 32% of the U.S. market, followed by Bumble (22%), Hinge (15%), Plenty of Fish (15%), Grindr (7%), Badoo (6%), OKCupid (4%), Match (4%) and Zoosk (2%). 1

However, it’s clear that both Hinge and Bumble are eating into Tinder’s market share. Back then, Hinge only had 3% of monthly active users (MAUs), whereas Bumble hovered around 13%. For both platforms, this is a significant growth in MAUs. 3

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